What You Need to Know about New Telemarketing Regulations?

What You Need to Know about New Telemarketing Regulations?

The TCPA (Telephone Consumer Protection Act) symbolizes a major challenge for any small business that outsources or undertakes what is referred to as “lead generation” among potential new customers or existing customers. It also has an impact on the companies that use pre-recorded message technology for promoting to their present customers, such as travel companies or banks or financial institutions. Every business owner, whether big or small, who makes use of these marketing and communication tools needs to ask a minimum of 4 questions regarding the new rules about telemarketing, to ensure the readiness of his / her company.

What does the written consent constitute of?

This is a contract between customers and companies that involve the identity of the agency that seeks consent, some kind of affirmative action for customers to ensure consent via e-signature or signature and the contact number that should be used. The regulation agreement should also explain that for text messages or calls, an automated dialer should be used. It should notify the customer that there is no need for consent for making a purchase.

How can I get customers to express written consent?

Get telemarketing consent from customers via an online form, through email, on phone or in writing. Companies are likely to use a blend of such methods during the period of transition, given that they wish to get many customers on-board within a short while. An online consent to make an attempt to learn more about customers can be the most sustainable and efficient technique. For instance, a financial services company can seek consent to call via a website preference center also collecting preferences for some forms of content, preferred channels of communication and gathering data about billing date preferences.

Remember that collecting for a broad and non-specific permission to call can easily lead a “no” from customers. Requesting them for “preferences” can instead lead to “yes”. Ensure that the consent information is collected in such a way that it is safely stored, recorded and verifiable. It should be safeguarded for a minimum of 5 years from the final date of seeking the consent.

What will occur if I call a customer who has not offered an express written consent?

You will be held guilty of violating FCC rules and regulation and might be subjected or fined to Civil Investigative Demand. Other than this, you might even invite class action lawsuits and consumer lawsuits permitted in the private right of action provision under the Telephone Consumer Protection Act. This is the worst thing that you can expect.

When to take action to make them express written consent?

The more the effort and time that you put into the conversion method the better it can be. Customers are likelier to offer consent for pre-recorded or cell phone communication, once the request is done through a reliable channel – for example, through a sales process, a service inquiry or inbound calls. It can be part of your wider effort to hear and know from their singular preferences.